Middlesbrough, like many towns that have suffered from selected economic declines since the 1980’s, has suffered at the hands of negative press and perceptions, often being described as a town that has high crime, low employment and low levels of aspiration. The regeneration of Middlesbrough’s built environment and economy offers a genuine opportunity for the town to be repositioned in a positive and compelling way that motivates residents, businesses and investors. Regeneration funds are revitalising the overall town, a positive perception of Middlesbrough is key to its success.
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